On March 28, 2022, the Smart Paint Factory Alliance was founded. The founding members are (from left to right) board member Ralph J. Wörheide (ORONTEC), Dr.- Ing. Felipe Wolff Fabris (SKZ), Meiko Hecker (AOM Systems), board member Ulf Stalmach (ORONTEC), Christian Schmitz (HSNR), chairman Dr. Wolfram Keller (Wolfram Keller Professional Services), Sven Thomsen (Hesse), board member Jost Göttert (HSNR).The aim of the alliance is to drive and orchestrate digitalization in the paint industry to enable a sustainable future without losing competitiveness. This will be achieved through a holistic approach that encompasses the entire value chain of the coatings industry, as already demonstrated at the working conference in Krefeld on March 28 and 29, 2022.